Dynamics 365 Relationship Types

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Dynamics 365 has the ability to store many different types of records. However, the system is designed to make the most of the Account entity, and have this entity be used to store various different relationships.

For example, Dynamics 365 doesn’t have a “Vendor” entity. Instead, vendors would be stored against the Account entity and then utilized as needed.

To set this up, go to Accounts and create a new record. You will see the Relationship Type field:

On selecting the field, you can see the options available:

  • Competitor
  • Consultant
  • Customer
  • Investor
  • Partner
  • Influencer
  • Press
  • Prospect
  • Reseller
  • Supplier
  • Vendor
  • Other

Once you have a record set up, you can use relationships to relate records together.


Carl de Souza is a developer and architect focusing on Microsoft Dynamics 365, Power BI, Azure, and AI.

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