In Power BI, your data may contain a hyperlink to a webpage. For example, consider the query of Companies below that has a company name and website field:

In Power BI, selecting these fields on a report will produce a text field for the hyperlink:

To tell Power BI that this is a URL link, select the field, go to Modeling and change the Data Category to Web URL:

These fields can now be selected:

Now, if you want to make this an icon, which can look a little cleaner, select the field and select Format, then under Values set URL Icon to On:

This will now display the hyperlink as an icon, with the ability to click on it to open the linked webpage:

Web page opened:

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Wonderful, smart explanation. Have fixed my search in a minute 🙂
when you turn the webURL feature, PBI uses a standard icon to represent the hyperlink. How can you add a custom image to a table/matrix and have that be the hyperlink. Example: Hyperlink on an internal company email that will open MS teams. Have this work but I want to use the MS teams icon as the hyperlink